Privacy Policy

Last updated: 11 October 2026

At BLPL Digital, we respect your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how we use and share it, how long we retain it, and how you can contact us about your information.

We aim to collect only the information we need to respond to enquiries, provide our services, maintain our website, and communicate with people who choose to hear from us.

This policy applies to visitors to our website, prospective clients, existing clients, and people who communicate with us through our website, email, telephone, or WhatsApp Business.

Our privacy practices are intended to align with applicable Indian data protection law, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Digital Personal Data Protection Rules, 2025, as and when their respective provisions apply.

1. Who We Are
BLPL Digital is a digital marketing business operated as a sole proprietorship by Kumar Saurabh in Muzaffarpur, Bihar, India.

For questions about this Privacy Policy, personal information, or privacy-related requests, contact us at:
Email: legal@blpldigital.com
Website: https://www.blpldigital.com

In this policy, “BLPL Digital,” “we,” “us,” and “our” refer to the business described above.

2. Personal Information We Collect
The information we collect depends on how you interact with us.

2.1 Information You Provide
When you submit an enquiry, request a service, or communicate with us, we may collect:
• Your name.
• Email address.
• Telephone number or WhatsApp number.
• Business name and relevant business details.
• Information you include in your enquiry or message.
• Information needed to prepare proposals, deliver services, and communicate with you.
• Business materials and information you provide when engaging our services.
Please provide only information relevant to your enquiry or service. Do not send passwords, payment card details, government identification numbers, or other sensitive information through our website forms or ordinary messages unless we have expressly provided an appropriate and secure process for it.

2.2 WhatsApp Communications
If you contact us through WhatsApp Business, we may process your phone number, profile information made available to us, messages, attachments, and relevant communication history.

If you separately consent to receive promotional messages, we may also record your consent, including when and how it was given, and any subsequent withdrawal or opt-out.

We use this information to respond to enquiries, coordinate services, and send promotional communications where appropriately authorised.

2.3 Website and Technical Information
When you visit our website, certain technical information may be collected through website hosting, security tools, server logs, cookies, or analytics technologies.

Depending on the tools and settings in use, this may include:
• IP address.
• Browser and device information.
• Pages visited and interactions with the website.
• Approximate location derived from technical information.
• Visit dates, times, and referring pages.
• Technical events relating to website performance and security.

We use this information where necessary to operate, secure, maintain, and understand the use of our website, subject to applicable consent requirements and our actual technical configuration.

2.4 Information from Other Sources
We may receive relevant business information from publicly available sources or third-party platforms when necessary to research a business, prepare a proposal, or deliver an agreed service.

We will handle such information in accordance with applicable law and the purposes for which it is collected or used.

3. Why We Use Your Information
We use personal information for the following purposes, as applicable:

Responding to enquiries: To answer your questions, understand your requirements, and prepare relevant proposals.
Providing services: To manage projects, perform agreed work, communicate with clients, and maintain relevant business records.

Business communications: To send service updates, appointment information, project communications, and other messages relevant to an enquiry or engagement.

Marketing communications: To send promotional messages about BLPL Digital’s services where we have the necessary consent or other lawful basis.

Website analytics: To understand how visitors use our website, identify areas for improvement, and evaluate website performance, subject to applicable consent requirements.

Website security: To identify technical issues, prevent misuse, investigate suspicious activity, and maintain website reliability.

Legal and administrative requirements: To maintain appropriate business, accounting, tax, contractual, and other records and to respond to lawful requests where required.

We do not intend to use your personal information for purposes that are incompatible with the purposes explained in this policy. Where a new purpose requires additional notice or consent, we will take the steps required by applicable law.

4. Consent and Your Choices
Where consent is required, we will request it through an appropriate process and explain the purpose for which the information will be used.

For example, agreeing to receive promotional WhatsApp messages should be separate from submitting an enquiry for our services. You should be able to contact us without agreeing to unrelated promotional communications.

Where our website uses analytics or other non-essential cookies requiring consent, the cookie consent mechanism should allow you to make the relevant choice before those technologies operate, as required by applicable law.

You may withdraw consent using the methods described in this policy or through the relevant consent controls, where available.

Withdrawing consent does not make earlier lawful processing invalid. It may also affect our ability to provide a service that genuinely depends on the information concerned.

We will handle withdrawal requests in accordance with applicable law and any legal obligations to retain records.

5. WhatsApp Marketing and Opt-Out
BLPL Digital may use WhatsApp Business to respond to enquiries and communicate with clients.

We will send promotional WhatsApp messages only where we have the necessary permission or other lawful basis.

You do not need to agree to promotional messages to submit a service enquiry.

If you have opted in to promotional WhatsApp messages and no longer wish to receive them, you can reply STOP to a promotional message or email legal@blpldigital.com with the subject “WhatsApp Marketing Opt-Out”.

We will process your request and stop the relevant promotional communications within a reasonable period, subject to applicable law and any necessary processing to record and honour you opt-out.

We may retain a minimal suppression record, such as your phone number and opt-out status, to help ensure that we do not send further promotional messages contrary to your choice.

Messages sent through WhatsApp are also subject to the terms and privacy practices of WhatsApp and its service providers.

6. Cookies and Website Analytics
Our website may use essential cookies and similar technologies required for website functionality, security, and basic operations.

We also plan to use Google Analytics to understand website usage and performance. Depending on the configuration, analytics technologies may collect information about page visits, device and browser characteristics, and interactions with the website.

We will configure our cookie consent mechanism and analytics settings in accordance with applicable requirements. Where consent is required, non-essential analytics technologies should not operate before the relevant consent is obtained.

You can also manage cookies through your browser settings. Blocking certain cookies may affect some website functions.

For more information about the cookies and similar technologies used on our website, please refer to the cookie information presented through our consent mechanism.

7. How We Share Personal Information
We do not sell your personal information.

We may share information where necessary with service providers that help us operate our business, provide our services, or maintain our website. Depending on the tools we use, these may include:
• Website hosting providers: To host and maintain our website.
• Google Analytics: To measure website usage and performance, subject to the applicable configuration and consent requirements.
• WhatsApp and Meta: To support WhatsApp Business communications.
• Email, form, and technical service providers: To receive enquiries, deliver messages, maintain records, and operate our website.

We seek to limit the information shared to what is reasonably necessary for the relevant purpose and will take appropriate steps regarding service providers in accordance with applicable law.

We may also disclose information where required by law, a valid legal process, or a lawful request from an authorised authority.

Where a business transaction, restructuring, or transfer of business assets requires the handling of relevant records, we will do so subject to applicable law and appropriate safeguards.

8. Processing Outside India
Some third-party service providers may process personal information on servers located outside India or otherwise transfer information across borders.

Where such processing or transfer occurs, we will handle it in accordance with applicable Indian law and any restrictions or requirements imposed by the Government of India.

The location and processing arrangements of third-party providers may change. Please also review the privacy information of the relevant provider when using its services.

9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer period is required or permitted by applicable law.

Retention depends on the type of information and our relationship with you.
• Enquiry information: Retained for the time needed to respond, follow up appropriately, and maintain relevant business records.
• Client and project information: Retained for the duration of the engagement and for any additional period needed to meet contractual, accounting, tax, legal, or dispute-resolution requirements.
• WhatsApp marketing records: Consent and opt-out records may be retained as needed to demonstrate permission and respect your communication preferences.
• Website technical and analytics information: Retained according to the applicable hosting, security, and analytics settings and the purposes for which the information is collected.
• Legal and accounting records: Retained for the period required by applicable law.

When personal information is no longer required, we will take appropriate steps to delete it or otherwise dispose of it securely, subject to applicable legal retention requirements.

We do not promise immediate deletion in every circumstance because some information may need to be retained to comply with law, resolve disputes, maintain essential business records, or honour an opt-out request.

10. How We Protect Your Information
We take reasonable steps appropriate to our business and the nature of the information we handle to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

Depending on the system concerned, safeguards may include access restrictions, account security controls, secure website connections, software updates, backups, and appropriate arrangements with service providers.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot promise that unauthorised access or technical incidents will never occur.

If a personal data breach occurs, we will assess and handle it in accordance with applicable legal requirements, including any required notifications to affected individuals and relevant authorities.

11. Your Privacy Rights and Requests
Subject to applicable law and the provisions in force, you may have rights relating to your personal information, including the ability to:
• Request information about the personal data we process and the purposes of processing.
• Request information about relevant disclosures to other parties, where applicable.
• Request correction, completion, or updating of inaccurate or incomplete personal information.
• Request erasure of personal information where the applicable conditions are met.
• Withdraw consent where processing relies on your consent.
• Raise a grievance about our handling of your personal information.
• Nominate another person to exercise applicable rights in the circumstances permitted by law.
These rights are subject to applicable legal conditions and any requirements to retain information for lawful purposes.

To make a request, email legal@blpldigital.com with the subject “Privacy Request”. Please describe your request clearly and provide enough information for us to identify the relevant records.

We may ask for reasonable information to verify your identity before acting on a request. We will not ask you to send passwords or other unnecessary sensitive information to verify your identity.

We will handle your request in accordance with applicable law and the relevant response timelines in force.

12. Children’s Privacy
Our services are intended for businesses and adults acting in a business or professional capacity.

Our website is not designed to target children, and we do not knowingly seek to collect children’s personal information for marketing purposes.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact legal@blpldigital.com. We will review the matter and take appropriate action in accordance with applicable law.

13. Third-Party Websites and Services
Our website may contain links to third-party websites, social media profiles, business listings, or other online services.

When you follow such a link, the third party may collect and process information under its own privacy policy and terms.

BLPL Digital does not control the privacy practices of external websites. We encourage you to review the relevant privacy information before sharing personal data with those providers.

This Privacy Policy applies to BLPL Digital’s handling of personal information and does not replace the privacy policies of third-party services.

14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, website technology, data-handling practices, or applicable legal requirements.

The “Last updated” date at the top of this page indicates when the policy was most recently revised.
Where required by applicable law, we will provide additional notice or obtain consent before implementing changes that require it.

We encourage you to review this page periodically.

15. Contact and Grievances
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or want to raise a grievance about our handling of personal information, please contact:

Kumar Saurabh
Proprietor, BLPL Digital
Email: legal@blpldigital.com
Website: https://www.blpldigital.com

Please use the subject line “Privacy Request” or “Privacy Grievance”, as appropriate.
We will review your communication and respond in accordance with applicable law and the timelines in force.

If you are dissatisfied with our response, you may pursue any further complaint or remedy available to you under applicable law, including through the relevant data protection authority where the applicable legal process permits.